Формирование системы мониторинга тренд-сигналов в организации процесса маркетингового информационного обеспечения
Аннотация
Отмечается, что изменение конкурентного поля и скорости течения событий ориентируют игроков рынка на необходимость поиска тренд-сигналов и анализ трендов. Указываются актуальные способы отражения качественных и количественных результатов исследований и анализа трендов: мониторинг вторичных ресурсов, экспертные методы и модели.
Литература
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