Формирование системы мониторинга тренд-сигналов в организации процесса маркетингового информационного обеспечения

  • Эдуард Генрихович Чурлей Белорусский государственный университет, пр. Независимости 4, 220030, г. Минск, Беларусь https://orcid.org/0000-0002-1980-4418

Аннотация

Отмечается, что изменение конкурентного поля и скорости течения событий ориентируют игроков рынка на необходимость поиска тренд-сигналов и анализ трендов. Указываются актуальные способы отражения качественных и количественных результатов исследований и анализа трендов: мониторинг вторичных ресурсов, экспертные методы и модели.

Биография автора

Эдуард Генрихович Чурлей, Белорусский государственный университет, пр. Независимости 4, 220030, г. Минск, Беларусь

кандидат экономических наук, доцент; доцент кафедры международного менеджмента экономического факультета

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Опубликован
2021-07-30
Ключевые слова: тренд-сигнал, тренд, источники информации, маркетинговые исследования, процедура подбора экспертов, визуализация, система мониторинга, информационное обеспечение
Как цитировать
Чурлей, Э. Г. (2021). Формирование системы мониторинга тренд-сигналов в организации процесса маркетингового информационного обеспечения. Журнал Белорусского государственного университета. Экономика, 1, 69-85. Доступно по https://journals.bsu.by/index.php/economy/article/view/3802
Раздел
M. Деловое администрирование • экономика бизнеса • маркетинг • бухгалтерский учё