Formation of a system of information and analytical support for marketing analysis at the enterprise

Authors

  • Eduard G. Churlei Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Keywords:

information and analytical support, levels of the enterprise operating environment, tools and models of analysis, information flow, strategic marketing analysis

Abstract

Information and analytical support for the process of making managerial decisions requires a deep study of marketing components. This is due not only to changing competition and customer preferences, but also to the need to evaluate the elements at each level of the operating environment. The novelty of the proposed approach is determined by the instrumental coverage of all levels of the functioning environment with the identification of significant information flows and the reflection of the spectrum of resulting models, as well as the identification of possible directions for further application of the results obtained.

Author Biography

  • Eduard G. Churlei, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    PhD (economics), docent; associate professor at the department of analytical economics and econometrics, faculty of economics

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Additional Files

Published

2022-11-22

Issue

No. 2 (2022): Journal of the Belarusian State University. Economics

Section

M. Business Administration • Business Economics • Marketing • Accounting • Perso

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How to Cite

[1]
Churlei, E.G. 2022. Formation of a system of information and analytical support for marketing analysis at the enterprise. Journal of the Belarusian State University. Economics. 2 (Nov. 2022), 64–80.