Messengers in the professional communication of journalists and PR specialists in the countries of the Eurasian Economic Union

Authors

Keywords:

journalism, public relations, mobile internet, messengers, internet communication, digital media

Abstract

The article presents the results of a study of the use of instant messengers in the professional communication of journalists and public relations specialists. The study was conducted in four countries of the Eurasian Economic Union: Belarus, Kazakhstan, Kyrgyzstan and Russia. 256 experts in journalism and PR, who have direct experience of professional communication with such applications as WhatsApp, Telegram, Facebook Messenger, Skype, Viber, etc. were interviewed. The study showed that instant messaging is becoming an important tool for journalists and public relations specialists. Most respondents believe that the most popular application for communication is Facebook Messenger. It was found out that the messengers practically replaced the usual telephone communication in the professional communications of journalists and PR specialists. The problems of the transformation of the media space of the four countries in the conditions of global digitalization are considered. Possible vectors for the evolution of the modern media environment are cited, taking into account both global factors and national specifics.

Author Biographies

  • Il'ia А. Bykov, Saint Petersburg State University, 7/9 Universitetskaya Embankment, Saint Petersburg 199034, Russia 2) Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    doctor of science (political science), docent; associate professor at the department of public relations in politics and public administration, School of Journalism and Mass Communications

  • Aleksandr A. Hradziushka, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    PhD (philology), docent; associate professor at the department of medialogy and web journalism, faculty of journalism

  • Galiya Zh. Ibrayeva, Al-Farabi Kazakh National University, 71 al-Farabi Avenue, Almaty 050040, Kazakhstan

    doctor of science (political science), full professor; professor at the UNESCO chair, international journalism and media in society, faculty of journalism

  • Elira O. Turdubaeva, American University of Central Asia, 7/6 Aaly Tokombaev Street, Bishkek 720060, Kyrgyzstan

    PhD (communications and media studies), docent; associate professor at the department of social sciences, faculty of journalism and mass communications

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Published

2019-03-30

Issue

No. 2 (2018): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Contemporary Media Communications and Communication Technologies

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How to Cite

[1]
Bykov I.А. et al. 2019. Messengers in the professional communication of journalists and PR specialists in the countries of the Eurasian Economic Union. Journal of the Belarusian State University. Journalism. 2 (Mar. 2019), 4–13.