Instruments and methods influence of television on public opinion

Authors

  • Zhao  Liang Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Keywords:

mass media, public opinion, audience, information, verbal and non­verbal methods of influence

Abstract

The aim of this work is to study the role of television as the most effective tool for influencing public opinion. The subject of the study is the analysis of the impact of verbal and nonverbal tools on the audience. It is noted that television not only constructs reality in accordance with the expectations of the public, but manipulates deliberately these expectations. Media employees determine independently the sequence of information supply, thereby programming the priority of the audience in the consumption of a particular information.

Author Biography

  • Zhao  Liang, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    postgraduate student at the department of medialogy, faculty of journalism

References

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Published

2020-04-02

Issue

No. 1 (2020): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Audiovisual Journalism

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How to Cite

[1]
Liang, Z. 2020. Instruments and methods influence of television on public opinion. Journal of the Belarusian State University. Journalism. 1 (Apr. 2020), 34–39.