The peculiarity of the interaction of sociocultural reality and the media
Keywords:
objective reality, sociocultural reality, mass media, social agents (institutions), zero observation agent, simulacra and simulations, agenda settingAbstract
This article defines the specifics of the interaction of socio-cultural reality and mass media. The structure of socio-cultural reality and logical connections between its components are analysed. By analogy with Luhmann’s doubled reality, a tripled model of reality is proposed. It is includes a zero-observation agent – social agents (institutions) that register facts of reality for the media. The postmodern view of the mass media as a mechanism of substitution of the real is considered. The strategies of this concept are based on the idea of simulation, the novelty of which is determined by the fact that the media are endowed with the status of objective reality. The thesis is substantiated that the perception of socio-cultural reality depends on the agenda setting by the mass media, which is determined by social agents with capital.
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