The hybridization of media texts as a trend of the transformation of modern journalism

Authors

  • Aleksandr P. Korochenskiy Belgorod National Research University, Pobedy street, 85, 308015, Belgorod, Russia

Keywords:

hybridization, post-­journalism, media texts, native advertising

Abstract

The modern journalism goes through deep transformations under the influence of commercialism and technological  revolution. The actual trend was described as the hybridization of media texts, represented as journalistic product, with  PR, commercial promotion and entertainment. The adoption of practices contrasting with traditional journalistic standards  determined as the degeneration of journalism resulting the crisis of confidence to mass media.

Author Biography

  • Aleksandr P. Korochenskiy, Belgorod National Research University, Pobedy street, 85, 308015, Belgorod, Russia

    doctor of science (philology), full professor; professor at the department of journalism, faculty of journalism

References

  1. Bolz N. Post­Journalism [Electronic resource]. URL: http://www.goethe.de/wis/med/dos/jou/mkr/en2304574.htm (date of access: 28.12.2007).
  2. Siapera E. From post­industrial to post­journalism [Electronic resource]. The Guardian. 14 Febr. URL: https://www.theguardian.com/media­network/media­network­blog/2013/feb/14/post­industrial­journalism­changing­society (date of access: 28.02.2013).
  3. Post Industrial Journalism. Adapting to the Present : a report by E. Bell, CW Anderson, C. Shirky. New York, 2014.
  4. Korochenskii A. P. Istoki krizisa doveriya. Az. Buki. Vedi. Entsiklopediya zhizni sovrem. ross. zhurnalistiki : in 2 vol. Moscow, 2007. Vol. 1. P. 130 –139 (in Russ.).
  5. Bercovici J. The Washington Post Dives Into Native Advertising [Electronic resource]. Forbes. 2013. 5 March. URL: https://www.forbes.com/sites/jeffbercovici/2013/03/05/the­washington­post­dives­into­native­advertising/#2313da1b2627 (date of access: 17.05.2013).
  6. Fond Mediastandart [Electronic resource]. URL: www.msindex.ru (date of access: 26.10.2016) (in Russ.).
  7. V gazetakh vratʼ ne budut. Rossiiskie regiony sravnili po urovnyu doveriya k SMI. Kommersant.ru. 2016. 18 Aug. URL: http://kommersant.ru/doc/3066254 (date of access: 20.08.2016) (in Russ.).
  8. Glavnye novosti [Electronic resource]. RBK. 2016. 16 Oct. URL: http://www.rbc.ru/ (date of access: 16.10.2016) (in Russ.).
  9. Doverie rossiiskim SMI. Obʼʼektivny li SMI v osveshchenii sobytii? I stoit li im bytʼ bolee kritichnymi k vlastyam? Koroporotivnyi. URL: http://fom.ru/smi­i­internet/12140 (date of access: 21.04.2015). FOM : [site]. 2015. 15 Apr. (in Russ.).
  10. Rossiyane stali menʼshe doveryatʼ televideniyu [Electronic resource]. Levada-Tsentr. URL: http://www.levada.ru/2016/ 11/18/rossiyane­stali­menshe­doveryat­televideniyu/ (date of access: 18.11.2016) (in Russ.).

Downloads

Published

2019-04-13

Issue

No. 1 (2017): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Theory and Practice of Contemporary Journalism

License

The authors who are published in this journal agree to the following:

  1. The authors retain copyright on the work and provide the journal with the right of first publication of the work on condition of license Creative Commons Attribution-NonCommercial. 4.0 International (CC BY-NC 4.0).
  2. The authors retain the right to enter into certain contractual agreements relating to the non-exclusive distribution of the published version of the work (e.g. post it on the institutional repository, publication in the book), with the reference to its original publication in this journal.
  3. The authors have the right to post their work on the Internet (e.g. on the institutional store or personal website) prior to and during the review process, conducted by the journal, as this may lead to a productive discussion and a large number of references to this work. (See The Effect of Open Access.)

How to Cite

[1]
Korochenskiy, A.P. 2019. The hybridization of media texts as a trend of the transformation of modern journalism. Journal of the Belarusian State University. Journalism. 1 (Apr. 2019), 22–26.