Social media as content distribution channel for Belarusian mass media

Authors

  • Uladzimir A. Stsiapanau The Institute of Journalism of the Belarusian State University, Kalʼvariiskaya Street, 9, 220004, Minsk, Republic of Belarus

Keywords:

social media, web journalism, mass communication, content distribution, internet memes

Abstract

The article presents the results of a content analysis of the materials of 15 Belarusian online media, which actively use  accounts on VKontakte, Facebook and Twitter social media platforms for content distribution. The author argues that this  function of social channels has the highest priority for mass media. The research summarizes the best practices of editorial  offices, highlights the most typical approaches in content adaption for social media, includes the analysis of broadcasting  formats, account stylistics, particular qualities of illustration approach. Much attention is given to internet memes – specific  for social media form of illustration.

Author Biography

  • Uladzimir A. Stsiapanau, The Institute of Journalism of the Belarusian State University, Kalʼvariiskaya Street, 9, 220004, Minsk, Republic of Belarus

    senior lecturer at the department  of mediology and web journalism

References

  1. Lichterman J. Who’s behind that tweet? Here’s how 7 news orgs manage their Twitter and Facebook accounts [Electronic resource]. URL: http://bit.ly/1nH1NGo (date of access: 25.12.2016).
  2. Shchurina Yu. Internet­memy kak fenomen internet­kommunikatsii [Internet meme as the element of the visualisa tion in the media]. Nauchn. dialog. 2012. No. 3. P. 161–173 (in Russ.).
  3. Golovanova E. I., Chasovskii N. V. Internet­mem kak element vizualizatsii v SMI [Internet meme as the element of the visualisation in the media]. Vestnik Chelyabinskogo gos. univ. Filol. Iskusstv. 2015. No. 5, issue 94. P. 135–141 (in Russ.).

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Published

2019-04-13

Issue

No. 1 (2017): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Contemporary Media Communications

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How to Cite

[1]
Stsiapanau, U.A. 2019. Social media as content distribution channel for Belarusian mass media. Journal of the Belarusian State University. Journalism. 1 (Apr. 2019), 100–105.