Government press service: dynamics and current status

Authors

  • Iryna V. Sidorskaya The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus
  • Aliaksei V. Kolik The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus
  • Sviatlana O. Alsheuskaya The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus

Keywords:

Public Relations (PR), corporate strategic communications, press centre, government bodies, evolution, current state, tendencies

Abstract

The evolution of the system of corporate strategic communications in the Republic of Belarus was examined on the basis of the analysis of press­services activities with the departments on public relations of state administration bodies. The peculiarities of this system at the stage of formalization and at the present stage were revealed. Resource support of activities of press services, including human resources was analyzed. The main forms of press services communication to mass media, as well as the main problems in this communication were discovered. The press services usage of state bodies in the sphere of communication with the mass media and the community and the usage of the Internet resources possibilities, including social media were analyzed. Basic trends in the activities of press services of state bodies were shown and the recommendations to its optimization were proposed. The results of observation, focus group research and expert interviews during the organization and carrying out of advanced training programs «Modern Press Service» for managers and employees of bodies of relevant government departments conducted at the Faculty of Advanced Studies and Retraining of the Institute of Journalism of BSU in 2014 –2016, also as a survey of heads of press services of state bodies were used to study the specificity of the modern period. The survey was carried out by employees of the Department of communication technologies of the Institute of journalism of BSU in March 2017.

Author Biographies

  • Iryna V. Sidorskaya, The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus

    PhD (philosophy), docent; head of the  department of communication technologies

  • Aliaksei V. Kolik, The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus

    senior lecturer at the department of  communication technologies

  • Sviatlana O. Alsheuskaya, The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus

    lecturer at the department of communication technologies

References

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Published

2019-04-14

Issue

No. 2 (2017): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Contemporary Media Communications and Communication Technologies

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How to Cite

[1]
Sidorskaya, I.V. et al. 2019. Government press service: dynamics and current status. Journal of the Belarusian State University. Journalism. 2 (Apr. 2019), 60–67.