Belarusian Internet media in the cotext of media consumption changing

Authors

  • Aleksandr A. Hradziushka The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus

Keywords:

news consumption, mobile Internet, audience, online media, media content, digitalization, convergence, media management

Abstract

This article examines the changes taking place in the structure of media consumption in the Republic of Belarus at the present stage, as well as the transformations that took place under the influence of digitalization and the transition of a significant part of the audience to the Internet. The author pays special attention to the growing tendency to view news on mobile devices, to the increase of the share of visual content in online media, to the use of game elements in the practice of creative activity. The main method of research was an expert poll. Top managers and editors of Internet versions of the 10 most influential Belarusian Internet media were interviewed. The article presents the challenges facing the system of modern Internet media in connection with the growing role of technology in the production of journalistic texts. The role of the audience in the production of journalistic content in the conditions of a radical transformation of the ways of access to information is shown. Obvious changes are demonstrated in the work of journalist and journalistic profession and the online media sector connected with the growth of convergent processes. Taking into account the new structure of media consumption and the changing nature of mass communications, conceptual approaches to the change in editorial management are considered.

Author Biography

  • Aleksandr A. Hradziushka, The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus

    PhD (philology), docent; associate professor at the department of medialogy and web journalism

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Published

2019-03-30

Issue

No. 1 (2018): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Media Strategies and Tactics

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How to Cite

[1]
Hradziushka, A.A. 2019. Belarusian Internet media in the cotext of media consumption changing. Journal of the Belarusian State University. Journalism. 1 (Mar. 2019), 4–11.