Features of new media: person-centered, storytelling, socialization influence

Authors

  • Yaroslav V. Yanenko Sumy State University, 2 Rymskogo-Korsakova Street, Sumy 40007, Ukraine

Keywords:

new media, person-centered, socialization, storytelling

Abstract

The article deals with features of new media, in particular, the use of person-centered technologies that are oriented to the problems and needs of the modern audience and the influence of new media on the process of socialization. The main method of research is the content analysis of journalistic and PR materials. As a result, the peculiarities of communication with the audience in new media have been determined. We consider person-centered as an orientation to the problems and needs of the reader, listener, viewer of new media. Consequently, the emergence of «niche» media projects is justified. They implement specialized information requests from the target audience and companies-advertisers. The features of storytelling as a communication technology affecting the audience of new media are shown. For example, it is the use of actual information causes and the connection of the hero with known events. The influence of new media on the socialization of the modern individual is analyzed. This influence consists in the translation of ideas about socially approved or disapproved models of behavior. As a result, it is justified that the peculiarities of communication with the audience in new media is the use of human-centered technologies, for example, storytelling, infographics, native advertising. The results obtained can be used by practical journalists to improve the effectiveness of modern media.

Author Biography

  • Yaroslav V. Yanenko, Sumy State University, 2 Rymskogo-Korsakova Street, Sumy 40007, Ukraine

    PhD (sociology); associate professor at the department of journalism and philology, faculty of foreign philology and social communications

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Published

2019-03-30

Issue

No. 1 (2018): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Media Strategies and Tactics

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How to Cite

[1]
Yanenko, Y.V. 2019. Features of new media: person-centered, storytelling, socialization influence. Journal of the Belarusian State University. Journalism. 1 (Mar. 2019), 12–18.