Every organization is the media: mediality as an attribute quality of contemporary organizational communications

Authors

  • Hanna A. Navumenka Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Keywords:

corporate media, media, mediatization, mediality, organizational communication

Abstract

The main theoretical and methodological approaches to the problem of understanding of organizational communication are considered. A new approach to organizational communications based on the theories of constructionism and mediatization is proposed. Factors of production of own media in the space of organizational communication are analyzed. It is proposed that the level of development of the organization and its communication management is reflected in the presence or absence of their own media, quality and degree of mediatization, which ultimately affects the sustainable development of the organization: media affects sustainability. The idea that media is an attribute quality of modern organizational communication in the conditions of information and digital transformation of society is substantiated.

Author Biography

  • Hanna A. Navumenka, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    senior lecturer at the department of communication technologies and public relations, faculty of journalism

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Published

2019-04-11

Issue

No. 1 (2019): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Innovative Journalism

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How to Cite

[1]
Navumenka, H.A. 2019. Every organization is the media: mediality as an attribute quality of contemporary organizational communications. Journal of the Belarusian State University. Journalism. 1 (Apr. 2019), 47–55.