Media text of convergent mass media in the context of discourse

Authors

  • Olga V. Luschinskaya Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Keywords:

discourse, mass media discourse, discourse of convergent mass media, text, media text, creolization of a media text, comprehension of a multimedia product

Abstract

The article is focused on the notion of a media text which is considered within the discourse conception of convergent mass media functioning and represents a communicative product which includes both verbal (text representation of a message) and non-verbal (visual, illustrative material) components. It uses in its content elements of different ways and channels of information transmission – video and audio broadcast of content. The definitions of media discourse as well as its type – discourse of convergent mass media – are given. The latter is a special communicative phenomenon brought to life by a new informational surrounding, first of all, by the appearance of a web-platform. It is stated that in a media discourse its different types which reflect events, processes, ideas, knowledge, cultural realms of a separate society as well as of the whole world are crossed. These types of discourses are adapted in a media discourse according to the rules of functioning and are represented by means of the mass media language and extralinguistic parameters. The article also discusses specifics, characteristics and typology of a media text as the main notion of a media discourse. Attention is paid to such its property as creolization which means combination of verbal and non-verbal (pictorial, iconic) means of information transmission which together provide its integrity, coherence, completeness and achievement of a purpose stated by the author. Genre forms of a media text in convergent mass media are represented. These genre forms are distributed according to classification groups. Considered characteristics of a media text and its peculiarities of functioning in contemporary convergent mass media allow to conclude that a media text is not only a linear consequence of verbal signs but a semiotically complicated creolized multimedia product of communication which together with classical characteristics, functions and properties of a text acquires new qualities and formats as well as peculiarities of content. It is comprehended by the audience differently due to convergence.

Author Biography

  • Olga V. Luschinskaya, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    PhD (pedagogics), docent; head of the department of international journalism, faculty of journalism

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Published

2019-10-18

Issue

No. 2 (2019): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Media Linguistics

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How to Cite

[1]
Luschinskaya, .O.V. 2019. Media text of convergent mass media in the context of discourse. Journal of the Belarusian State University. Journalism. 2 (Oct. 2019), 32–39.