Media and culture: modern challenges

Authors

Keywords:

culture, media, media transformation, media education, cultural competence of journalists

Abstract

The article discusses the controversial aspects of coverage of cultural issues in the media and the influence of the media on the modern socio­cultural space. The author emphasizes that mass media undergo significant changes in the modern conditions of transformation of the society. Their role in the coverage of cultural issues is contradictory: there is a decrease in the quality of content, the processes of aberration of some functions (cultural, educational, information) are developing; entertainment function is hypertrophied. In pursuit of profit, media begin to construct ideals and values that are far from real life. The author also draws attention to such an urgent problem as the language of the media. In conditions when newspapers, radio and especially television have practically replaced the reading, media became the main sphere where the modern Russian language lives. That’s why the problem of the language of the media has global cultural and spiritual significance for society. The author emphasizes the necessity of increasing the role of the expert community as well as the audience itself in the formation of quality content related to the coverage of actual cultural issues. The author also focuses on the issues of media education and necessity to preserve the national traditions of Russian journalism, its high professional, intellectual  and cultural potential.

Author Biography

  • Olga N. Savinova , Lobachevsky State University of Nizhny Novgorod, 23 Gagarina Street, Nizhny Novgorod 603950, Russia

    doctor of science (political science), full professor; head of the department of journalism, Institute of Philology and Journalism

References

  1. Vartanova EL. Postsovetskie transformatsii rossiiskikh SMI i zhurnalistiki [Post­Soviet transformations of Russian media and journalism]. Moscow: MediaMir; 2013. 278 p. Russian.
  2. Svitich LG. Sotsiologiya zhurnalistiki [Sociology of journalism]. Moscow: Institute of International Law and Economics named after A. S. Griboedov; 2005. 119 p. Russian.
  3. Mysonzhnikov BJa, editor. Sovremennaya periodicheskaya pechat’ v kontekste kommunikativnykh protsessov (krizis dukhovnosti v mediaprostranstve). Materialy nauchno-prakticheskogo seminara; 28 sentyabrya 2011 g.; Sankt-Peterburg, Rossiya [Modern periodical press in the context of communication processes (crisis of spirituality in the media space). Proceedings of the scientific and practical seminar; 2011 September 28; Saint­Petersburg, Russia]. Saint Petersburg: Saint Petersburg State University; 2012. 286 p. Co­published by the School of Journalism and Mass Communications.
  4. McQuail D. Journalism and society. London: SAGE Publication Ltd; 2013. 256 p. DOI: http://dx.doi.org/10.4135/978 1526435798. Russian edition: McQuail D. Zhurnalistika i obshchestvo. Polevaya MYu, translator. Moscow: MediaMir; 2014. 364 p.
  5. Frolova TI. Gumanitarnaya povestka rossiiskikh SMI. Zhurnalistika. Chelovek. Obshchestvo [Humanitarian agenda of the Russian media. Journalism. Human. Society]. Moscow: MediaMir; 2014. 352 p. Russian.
  6. Kogan LN. Sotsiologiya kul’tury [Sociology of culture]. Yekaterinburg: Ural State University; 1992. 120 p. Russian.
  7. Kogan LN. Teoriya kul’tury [Theory of culture]. Yekaterinburg: Ural State University; 1993. 160 p. Russian.
  8. Korkonosenko SG. [Journalism – asset and value of society]. In: Savinova ON, editor. SMI i dukhovnaya zhizn’ ob- shchestva. Materialy mezhdunarodnoi nauchno-prakticheskoi konferentsii; 12 marta 2012 g.; Nizhnii Novgorod, Rossiya [Mass media and spiritual life of society. Proceedings of the International scientific and practical conference; 2012 March 12; Nizhny Novgorod, Russia]. Nizhny Novgorod: Lobachevsky State University of Nizhny Novgorod; 2012. p. 4–16. Russian.
  9. Zasurskii YaN, editor. Sto odna telenedelya s Irinoi Petrovskoi [One hundred and one television week with Irina Petrov­ skaya]. Moscow: Humanitarian Center «Monolith»; 1998. 406 p. Russian.
  10. Frolova TI. Privacy on TV: trolling as an aesthetic platform. Vasilʼeva VV, editor. In: Vek informatsii. Media v sovremennom mire. Peterburgskie chteniya. Materialy 57-go mezhdunarodnogo foruma; 19–20 aprelya 2018 g.; Sankt-Peterburg, Rossiya. Tom 1 [Century of information. Media in the modern world. Petersburg readings. Proceedings of the 57th International forum; 2018 April 19–20; Saint Petersburg, Russia. Volume 1]. Saint Petersburg: School of Journalism and Mass Communications; 2018. p. 90–91. Russian.
  11. Polyakov YuM. About literature, Russian language, television, Russian press, theater, education of youth [Internet; cited 2018 June 21]. Available from: https://aftershock.news/?q=node/700198. Russian.
  12. Antropova VV. [Communicative strategies of mass media and tendencies of development of Russian journalism in the focus of spiritual and value dimension]. Vestnik Chelyabinskogo gosudarstvennogo universiteta. Filologiya. Iskusstvovedenie. 2012;23(69):18–26. Russian.
  13. Soloviev A. [Journalism at the crossroad: automated, pointed, giving more knowledge but less understanding]. In: Dasaeva TN, editor. Mezhdunarodnaya zhurnalistika – 2018. Global’nye vyzovy, regional’noe partnerstvo i media. Materialy VII Mezhdunarodnoi nauchno-prakticheskoi konferentsii; 15 fevralya 2018 g.; Minsk, Belarus’ [International journalism – 2018. Global challenges, regional partnership and media. Proceedings of the 7th International scientific­practical conference; 2018 February 15; Minsk, Belarus]. Minsk: Belarusian State University; 2018. p. 281–286. Russian.

Published

2020-03-28

Issue

No. 1 (2020): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Theory of Journalism

License

The authors who are published in this journal agree to the following:

  1. The authors retain copyright on the work and provide the journal with the right of first publication of the work on condition of license Creative Commons Attribution-NonCommercial. 4.0 International (CC BY-NC 4.0).
  2. The authors retain the right to enter into certain contractual agreements relating to the non-exclusive distribution of the published version of the work (e.g. post it on the institutional repository, publication in the book), with the reference to its original publication in this journal.
  3. The authors have the right to post their work on the Internet (e.g. on the institutional store or personal website) prior to and during the review process, conducted by the journal, as this may lead to a productive discussion and a large number of references to this work. (See The Effect of Open Access.)

How to Cite

[1]
Savinova , O.N. 2020. Media and culture: modern challenges. Journal of the Belarusian State University. Journalism. 1 (Mar. 2020), 4–9.