Autostereotypes in print media of Belarus
Keywords:
ethnic identity, ethnostereotype, autostereotype, media, print media, communicative risksAbstract
The article is devoted to the influence of the printed media of Belarus on the shaping of autostereotypes. The main features and functions of ethnostereotypes are identified, and two types of ethnic stereotypes – autostereotypes and heterostereotypes – are delineated. The author focuses on autostereotypes, which perpetuate certain attitudes in the ethnic identity and shape the image of the ethnic community for others. A discourse analysis of print media texts reveals autostereotypes regularly broadcast in the Belarusian media. Based on the results of the study, conclusion about communicative threats in the verbalisation of autostereotypes in the media is made.
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