China’s international communications strategy in the context of the Belt and Road Initiative

Authors

Keywords:

international communication, media, the Belt and Road Initiative, globalisation, strategy, international discourse, mediacontent

Abstract

The article examines the problem of increasing the effectiveness of Chinese media in international media communication. The growth in the competitiveness of the Chinese media in the global media market is still insufficient in comparison with the country’s political and economic power. The aim of the study is to provide recommendations for improving external communication in the context of the Belt and Road Initiative, to find out what innovations in editorial policy and media management can contribute to this.

Author Biography

  • Sun Xiaohan, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    postgraduate student at the department of medialogy, faculty of journalism

References

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Published

2021-11-19

Issue

No. 2 (2021): Journal of the Belarusian State University. Journalism

Section

Theory and Practice of Foreign Mass Media

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How to Cite

[1]
Sun Xiaohan 2021. China’s international communications strategy in the context of the Belt and Road Initiative. Journal of the Belarusian State University. Journalism. 2 (Nov. 2021), 72–78.