Analysis of the popularity of children’s newspapers and magazines in the conditions of mediatisation: the sociological aspect

Abstract

The quantitative and qualitative features of the development of Belarusian children’s print media in the context of the widespread Internet, the digitalisation of the media sphere, media convergence, the emergence of a digital media audience, and the mediatisation of society are determined. The problem of low demand for traditional forms and channels of dissemination of mass information intended for children’s media audience, as well as existing trends in the formation of information and media preferences of children of Belarus is revealed. Based on the results of a questionnaire survey in the age groups of domestic media consumers 4–6, 7–10, 11–14 and 15–17 years old, the level of popularity of printed periodicals among the modern children’s media audience is determined; factors and motives influencing the choice of newspapers and magazines; and also the most common sources and channels of information among the younger generation of Belarusians are established. The article substantiates the need to search for new editorial approaches to broadcasting information in printed versions and online environments that can attract and retain a potential children’s media audience in Belarus.