Editorial analysis of Belarusian-language content of the corporate website (on the example of the websites of the companies «Alivaria» and «Krinitsa»)

Authors

  • Piotr P. Zhauniarovich Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Keywords:

corporate website, publicity capital, navigation, content, editorial analysis, bilingualism, Belarusian language

Abstract

The main approaches to editorial analysis of a corporate website are considered. At the macro level, ease of navigation, content of individual headings, visualisation, information update and other characteristics are estimated, at the micro level, the quality of the texts posted on the website is determined. It is emphasised that they have numerous deficiencies, which are classified according to all language parameters: orthographic, punctuation, lexical, grammatical and technical. There is an influence of bilingualism on Belarusian-language materials, uncreative translation, and a lack of editing before posting verbal content on the site.

Author Biography

  • Piotr P. Zhauniarovich, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    PhD (philology), docent; associate professor at the department of media linguistics and editing, faculty of journalism

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Published

2022-09-21

Issue

No. 2 (2022): Journal of the Belarusian State University. Journalism

Section

Media Linguistics

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How to Cite

[1]
Zhauniarovich, P.P. 2022. Editorial analysis of Belarusian-language content of the corporate website (on the example of the websites of the companies «Alivaria» and «Krinitsa»). Journal of the Belarusian State University. Journalism. 2 (Sep. 2022), 43–49.