Characteristics of media consumption of the millennial and zoomer generations in Belarus

Authors

Keywords:

zoomers, millennials, media consumption, messengers, mass media, social media, theory of generations

Abstract

The age and sex composition of representatives of the generations of millennials and zoomers in Belarus is given. The most frequently used by generations Y and Z are social networks, instant messengers are singled out. The specificity of the influence of social media on the use of traditional media by young generations as a source of information is outlined. A detailed analysis of the results of a written survey conducted in 2018, 2020, and 2021 with 2742 respondents under the age of 30 is given, on the basis of which the features of media consumption of millennials and zoomers are formed.

Author Biography

  • Olga N. Kasperovich-Rynkevich, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    PhD (philology), docent; associate professor at the department of medialogy, faculty of journalism

References

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Published

2023-11-06

Issue

No. 1 (2023): Journal of the Belarusian State University. Journalism

Section

Media Strategies and Tactics

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How to Cite

[1]
Kasperovich-Rynkevich, .O.N. 2023. Characteristics of media consumption of the millennial and zoomer generations in Belarus. Journal of the Belarusian State University. Journalism. 1 (Nov. 2023), 44–49.