Communication strategy of the Geely brand in the Belarusian and Chinese markets

Authors

  • Xu Qi Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

Keywords:

Geely, brand, communication

Abstract

The communication strategy of the Geely brand in Belarus and China is considered. Its goals are defined (obtaining additional competitive advantages in the domestic and foreign markets, increasing the economic efficiency of production, as well as selling products).

Author Biography

  • Xu Qi, Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

    postgraduate student at the department of communication technologies and public relations, faculty of journalism

References

  1. Ged T. 4D-brending: vzlamyvaya korporativnyi kod setevoi ekonomiki [4D branding: hacking the corporate code of the networked economy]. Akkai M, translator. Saint Petersburg: Stokgol’mskaya shkola ekonomiki v Sankt-Peterburge; 2003. 228 p. Russian.
  2. Zamerchenko NI. Branding in education. Yaroslavl Pedagogical Bulletin. 2012;2(2):79–81. Russian.
  3. Ogilvi D. Ogilvi o reklame [Ogilvy on advertising]. Gostev A, Novikova T, translators. Moscow: Eksmo; 2003. 229 p. Russian.
  4. Evseeva D. Communication strategy: approaches and features for the Internet. Innovative Economy: Information, Analytics, Forecasts. 2016;4:8–10. Russian.

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Published

2023-11-07

Issue

No. 2 (2023): Journal of the Belarusian State University. Journalism

Section

Media Strategies and Tactics

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How to Cite

[1]
Qi, X. 2023. Communication strategy of the Geely brand in the Belarusian and Chinese markets. Journal of the Belarusian State University. Journalism. 2 (Nov. 2023), 20–23.