Research on the international communication strategies of Сhinese multinational companies from the perspective of new media taking Huawei as an example

Authors

  • Zhenyi Wang Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus
  • Tatiana V. Saladounikava Белорусский государственный университет, пр. Независимости, 4, 220030, г. Минск, Беларусь

Keywords:

international communication, internationalisation strategy, Huawei, corporate brand, new media

Abstract

In recent years, the role of Internet technology in corporate new media communication has become increasingly prominent. Most companies have established new media communication models with the support of relevant customers to help corporate marketing communication. Huawei is a Fortune 500 company and a typical representative of the international development strategy of Chinese multinational companies. It is not only widely recognised in China, but also has a high reputation in Europe and the United States. From the perspective of new media, this article focuses on the international communication strategy of Huawei’s brand, based on social media. It have been provided reference and improvement suggestions for the international development of other multinational companies.

Author Biographies

  • Zhenyi Wang , Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

    master degree student at the department of international journalism, faculty of journalism

  • Tatiana V. Saladounikava, Белорусский государственный университет, пр. Независимости, 4, 220030, г. Минск, Беларусь

    PhD (philology), docent; head of the department of international journalism, faculty of journalism

References

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Published

2024-10-24

Issue

No. 2 (2024): Journal of the Belarusian State University. Journalism

Section

Theory and Practice of Foreign Mass Media

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How to Cite

[1]
Wang , Z. and Saladounikava, T.V. 2024. Research on the international communication strategies of Сhinese multinational companies from the perspective of new media taking Huawei as an example. Journal of the Belarusian State University. Journalism. 2 (Oct. 2024), 55–62.