Artificial intelligence generated content as a part of the content strategy of modern media
Keywords:
artificial intelligence generated content, AIGC, content strategy, modern media, audience engagement, content relevance, ethics, bias, accuracyAbstract
The article examines the role of artificial intelligence generated content (AIGC) in the development and implementation of content strategy for modern media. As the mass communication system has evolved, AIGC has gradually become an essential tool for creating effective, high-quality content. The article discusses the benefits and challenges of incorporating AIGC into media content strategy, including its potential to increase audience engagement, increasing the relevance of information products. The author also addresses ethical and other potential risks associated with AIGC, such as the possibility of biased or inaccurate content and job losses. The article concludes by emphasising the importance of combining the benefits of AIGC with the need for editorial control to provide high-quality content that is trustworthy to audiences.
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