Media communication in the process of organising events (on the example of the Republic of Belarus)

Authors

  • Aliaksei V. Kolik Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

Keywords:

event, event marketing, experience economy, geobranding, media, media communication

Abstract

Media communication in the process of organising events held in Belarus is studied. The significance of events for the experience economy is considered. The concepts of the terms «event marketing», «event», «geobranding», «image of the territory» are highlighted. The results obtained by the territory after the events are listed. The importance of media communication for the organisation of events and the main topics that were presented in the media in 2024 as part of information about events are identified. The shortcomings of media communication in Belarus are identified, the elimination of which will help to improve the effectiveness of this process.

Author Biography

  • Aliaksei V. Kolik, Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

    associate professor of the department of communication technologies and public relations, faculty of journalism

References

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Published

2025-04-14

Issue

No. 1 (2025): Journal of the Belarusian State University. Journalism

Section

Contemporary Media Communications and Communication Technologies

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How to Cite

Media communication in the process of organising events (on the example of the Republic of Belarus). (2025). Journal of the Belarusian State University. Journalism, 1, 47-52. https://journals.bsu.by/index.php/journalism/article/view/6801