Media stylistics and its place in modern philology
Keywords:
functional stylistics, publicist style, media stylistics, media style, intention, media narrative, style, substyle, discourse, subdiscourse, media cultureAbstract
This paper proposes to consider media stylistics to be a separate scientific discipline. It proves that media stylistics is not synonymous to media linguistics. Media linguistics is a broader concept than media stylistics as it includes various types of research (and stylistic ones as well). Nowadays, media stylistics is an evolving scientific field having facets of media studies and stylistics, which shapes its’ content. The article explains the shift from functional stylistics to media stylistics and describes new method and new categories of this scientific field. The major term of media stylistics is «media style». It contains the leading intentions of a discourse: conviction, informing and entertainment, which forms a unique intentional structure of media style. Apart from intentional aspect of media style, it’s narrative facet is to be highlighted: the composition of different voices, which forms polyphony of media style. The conclusion done is that creation of new subfield of stylistics is highly perspective and contributive for modern linguistics and mediaology at large.
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