Pragmatics of modern media text

Authors

  • Olga M. Samusevich The Institute of Journalism of the Belarusian State University, Kalʼvariiskaya Street, 9, 220004, Minsk, Republic of Belarus

Keywords:

pragmatics, media text, journalism, communicative and pragmatic influence (impact), interpretation, public opinion, media picture of the world

Abstract

The article considers the pragmatic aspect of modern media text in its interrelation with the transformation of the paradigm of journalistic work. Functions of contemporary journalism are analyzed. A new type of journalism – interpretive one –  is researched. Today this type of journalism possesses the greatest pragmatic potential in the process of public opinion  formation. Ways of communicative influence (persuasion and suggestion) on mass consciousness as well as factors influencing the efficiency of communicative and pragmatic impact on audience are studied. The process of interpretation and its  result – media picture of the world, the essence and structure of the interpretive model and peculiarities of interpretive fields  formation in various mass media are characterized. The necessity of speech and cultural competence of journalists, their  social responsibility for assessment and interpretation of the reality represented in a media product are defined.

Author Biography

  • Olga M. Samusevich, The Institute of Journalism of the Belarusian State University, Kalʼvariiskaya Street, 9, 220004, Minsk, Republic of Belarus

    PhD (philology), docent; deputy director, head of the department of print media

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Published

2019-04-13

Issue

No. 1 (2017): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Media Linguistics

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How to Cite

[1]
Samusevich, O.M. 2019. Pragmatics of modern media text. Journal of the Belarusian State University. Journalism. 1 (Apr. 2019), 39–45.