Media maker of social net: «ideology» of informational and communicative organization

Authors

  • Anna A. Morozova Chelyabinsk State University, Brat’ev Kashirinykh street, 129, 454001, Chelyabinsk, Russia

Keywords:

social net, user’s account, media text, information, content, media maker, user, «VKontakte», sociological survey
Supporting Agencies
The research was carried out at the expense of the Russian Federation President grant of a federal support for young Russian scientists (grant number MK 7210.2016.6).

Abstract

The article is devoted to the specifics of organization of social net user’s account. Differing from the professional mass  media the subject of mass informational activity of social nets is not a journalist but a user himself; we launched the notion  «media maker» for an active user of social nets creating media text (including audio and video content) and spreading it  within the given resource. The purpose of research is to study the basic characteristics of informational and communicative  organization of a user in the social net «VKontakte» which will influence the specifics of the spread information and the  level of its perception by the audience. We found out that in this case two main factors make the difference – peculiarities  of organization of media maker’s personal account and the frequency and principles of media maker’s interaction with  other users. The method of the research was a sociological survey (500 respondents). The survey revealed peculiarities  demonstrating the complex image of media maker’s account. The most spread characteristics of organization of media  maker’s account helped defining the basic tendencies of informational spread in social nets and depicting the problematic  questions: difficulty in search for «his reader», overflow of information in news line, mix of personal and social information,  difficulty in verification of notes. The results in perspective may help to analyze in details the image of contemporary media  maker and to reveal the effective ways of creation and spread of information in social nets.

Author Biography

  • Anna A. Morozova, Chelyabinsk State University, Brat’ev Kashirinykh street, 129, 454001, Chelyabinsk, Russia

    PhD (philology); associate professor at  the department of journalism and mass communication,  director of the educational and scientific center of media  education, faculty of journalism

References

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Published

2019-04-13

Issue

No. 1 (2017): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Web-journalism and Media Studies

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How to Cite

[1]
Morozova, A.A. 2019. Media maker of social net: «ideology» of informational and communicative organization. Journal of the Belarusian State University. Journalism. 1 (Apr. 2019), 78–82.