Media content management: theoretical and methodological basis

Authors

  • Dzmitry A. Nikanovich The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus

Keywords:

media text, media content, media content management, media discourse, media industry, journalism, mass media, media management

Abstract

The ontological status of the media content management concept is defined with the explanation of its interdisciplinary essence. The necessity of its use in Belarusian media science is proved. The achievements extrapolation of general management theory and its special sections (product management, quality management) is carried out for peculiar journalistic management activities related to the creation of the mediaproduct content and its organization. The graphical models demonstrate the relationship between medialinguistic (discoursive) and mediaindustrial (management) approaches to the editorial and
journalistic practice understanding, the marketing approach to media content management is sketched out. Media content, according to the concept of content commodification (E. Vartanova), is considered as a specific commodity, which determines the availability of its commodity-product properties, which correlate with the essential media text characteristics. The fundamental importance of media content commodity features in the media editorial management is emphasized.

Author Biography

  • Dzmitry A. Nikanovich, The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus

    postgraduate student, lecturer at the department of periodical press

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Published

2019-03-30

Issue

No. 1 (2018): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Media Strategies and Tactics

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How to Cite

[1]
Nikanovich, D.A. 2019. Media content management: theoretical and methodological basis. Journal of the Belarusian State University. Journalism. 1 (Mar. 2019), 24–35.