Development peculiarities of modern Belarus corporate editions

Authors

  • Nikolai V. Zayats Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Keywords:

journalism, corporate edition, corporate media, corporate press, specialized edition, industry, professional

Abstract

The study topic is based on the features of the functioning of corporate publications at the current stage of their development. By the means of the example of Belarusian banking publications, the study examines the problem of differentiation of corporate publications, suggests definitions for corporate publications, corporate media, corporate press, identifies innovations in the structure of corporate publications, and explores their target audiences.

Author Biography

  • Nikolai V. Zayats, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    student at the faculty of journalism

References

  1. Chiemyakin YV. Korporativnye SMI: sekrety effektivnosti [Corporate media: the secrets of efficiency]. Yekaterinburg: Publishing house «Diskurs Pi»; 2006. 184 p. Russian.
  2. Dubovik SV, editor. Korporativnaya pressa v usloviyakh konvergentsii SMI i globalizatsii informatsionnogo prostranstva. Materialy kruglogo stola; 16 marta 2017 g.; Minsk, Belarus’ [Corporate press under media convergence and globalization of the information space. Round table proceedings; 2017 March 16; Minsk, Belarus]. Minsk: Publishing Center of the BSU; 2017. 167 p. Russian.
  3. Kuzmenkova HA. The meaning of corporate media in modern social human knowledge. Vestnik BSU. Series 4, Philology. Journalism. Pedagogy. 2015;3:64 –67. Russian.
  4. Dubovik SV, editor. Korporativnaya pressa v sisteme SMI Respubliki Belarus’: traditsii, opyt, puti razvitiya. Materialy respublikanskoi nauchno-prakticheskoi konferentsii; 1–2 noyabrya 2013 g.; Minsk, Belarus’ [Corporate press in the media system of the Republic of Belarus: traditions, experience, ways of development. Republican research and application conference procee dings; 2013 November 1–2; Minsk, Belarus]. Minsk: Publishing Center of the BSU; 2014. 252 p. Russian.
  5. Piniuta AF. Corporate Media in the communication-production the process. Vestnik BSU. Series 4, Philology. Journalism. Pedagogy. 2016;3:106–109. Russian.

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Published

2019-03-30

Issue

No. 2 (2018): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Media Strategies and Tactics

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How to Cite

[1]
Zayats, N.V. 2019. Development peculiarities of modern Belarus corporate editions. Journal of the Belarusian State University. Journalism. 2 (Mar. 2019), 40–44.