Phenomenon of transmedia in the mass information process

Authors

Keywords:

transmedia, crossmedia, multimedia, content, modern media

Abstract

The present article is concerned with the range of application of the terms «transmedia» and «crossmedia» in modern practice of research on convergence processes in the media sphere. The paper reviews studies, devoted to the history of formation of the above­mentioned definitions and the specifics of their usage. It is being noted that the research vocabulary of the considered field of the studies is not sustainable, that leads to differences in understanding the transmedia storytelling.

Author Biography

  • Maksim L. Zaitsau, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    postgraduate student at the department of media linguistics and editing, faculty of journalism

References

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Published

2020-03-28

Issue

No. 1 (2020): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Theory of Journalism

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How to Cite

[1]
Zaitsau, M.L. 2020. Phenomenon of transmedia in the mass information process. Journal of the Belarusian State University. Journalism. 1 (Mar. 2020), 16–20.