Zero and blank signs: semiotic elements of television programs

Authors

  • Alexander S. Davydik Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus; MediaGruppa Grevtsova, 22A Lahojski Tract, office 200-5, Minsk 220090, Belarus

Keywords:

semiotics, sign communication, mass media, television, zero sign, empty sign, colour, background, space

Abstract

The article examines such elements of visual composition as space and colour in order to study their role and identify the communicative potential and determine the algorithm of meaning formation. Based on intermediate experimental data, there is a hypothesis that the space in visual communication through typing, which is assumed to be historical and cultural memory, becomes a zero sign (without a form, but with a meaning), which allows the subject to decode the content (subject of the message) on the basis of a superficial analysis. In this case, the colour (one of the sign elements of the semiotic space) can act as zero and empty signs which isn’t observed in the analysis and not has a semantic load noticed by the referent.

Author Biography

  • Alexander S. Davydik, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus; MediaGruppa Grevtsova, 22A Lahojski Tract, office 200-5, Minsk 220090, Belarus

    lecturer at the department of television and radio broadcasting, faculty of journalism, Belarusian State University; and radio host of news and author’s programs «Legendy FM», MediaGruppa Grevtsova

References

  1. Lotman YuM. Struktura khudozhestvennogo teksta. Analiz poeticheskogo teksta [The structure of the artistic text.Analysis of the poetic text]. Saint Petersburg: Azbuka; 2018. 704 p. Russian.
  2. Peirce CS. Logicheskie osnovanija teorii znakov [Logical foundations of the theory of signs]. Kiryushchenko VV, Klopoti na MV, translators. Saint Petersburg: Aleteiya; 2000. 353 р. Russian.
  3. Jakobson R. Izbrannye raboty [Selected works]. Moscow: Progress; 1985. 460 p. Russian.
  4. Girutskiy AA. Vvedenie v yazykoznanie [Introduction to linguistics]. Minsk: Vyshjejshaja shkola; 2016. 238 p. Russian.

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Published

2021-11-23

Issue

No. 2 (2021): Journal of the Belarusian State University. Journalism

Section

Audiovisual Journalism

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How to Cite

[1]
Davydik, A.S. 2021. Zero and blank signs: semiotic elements of television programs. Journal of the Belarusian State University. Journalism. 2 (Nov. 2021), 46–50.