Fashion journalism on the Belarusian television: speech regulation mechanisms

Authors

  • Alexander S. Davydik Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Keywords:

mass media, television, sign communication, fashion media text, fashion journalism
Supporting Agencies
The author expresses gratitude to reviewer for his sensible comments and advice on the methodology, which stimulated research interest and led to insight into the understanding of hypertext and its iconic implementation.

Abstract

The most popular speech regulation mechanisms of the process of transformation of the appearance of characters in programs dedicated to fashion and image change, which were broadcast on Belarusian TV channels in 2018–2022, are considered. The features of the use of metaphors, comparisons, references and returns by fashion experts in describing clothes and the process of creating an image are analysed. It is indicated that speech constructions of duty and prohibitive speech constructions are used as protective mechanisms of the semiotic system of fashion journalism to regulate and specify the method of transformation of appearance. It is noted that when describing the objects of the fashion industry, borrowings are used, which enhances the perceptual significance of the language of the semiotic system in the process of identification in the opposition own – alien.

Author Biography

  • Alexander S. Davydik, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    senior lecturer at the department of television and radio broadcasting, faculty of journalism

References

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Published

2023-11-06

Issue

No. 1 (2023): Journal of the Belarusian State University. Journalism

Section

Audiovisual Journalism

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How to Cite

[1]
Davydik, A.S. 2023. Fashion journalism on the Belarusian television: speech regulation mechanisms. Journal of the Belarusian State University. Journalism. 1 (Nov. 2023), 62–67.