Business journalism and business analytics: practice, media type, creative method

Authors

  • Andrei V. Potrebin Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Keywords:

business press, business journalism, business analytics, quality media, creative method, social attitudes, analytical journalism, economic culture

Abstract

This paper identifies the types of media that provide economic agents with information for decision-making based on the analysis of the concepts «business press», «business journalism», «economic journalism» and «analytical journalism». The author’s understanding of the creative method of business analytics develops on the concept proposed by B. V. Streltsov and takes into account the predominance of analytical content in the media. The author puts forward a hypothesis about the importance of analytical media content for the formation of social attitudes and the maintenance of economic culture in a post-industrial society.

Author Biography

  • Andrei V. Potrebin, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    PhD (philology), docent; associate professor at the department of medialogy, faculty of journalism

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Published

2023-11-06

Issue

No. 1 (2023): Journal of the Belarusian State University. Journalism

Section

Theory of Journalism

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How to Cite

[1]
Potrebin, A.V. 2023. Business journalism and business analytics: practice, media type, creative method. Journal of the Belarusian State University. Journalism. 1 (Nov. 2023), 10–16.