Specifics of categorization in the field of social perception in active Internet users

Authors

  • Helen I. Medvedskaya Brest State A. S. Pushkin University, 21 Kasmanaŭtaŭ Boulevard, Brest 224016, Belarus

Keywords:

categorization, cognitive complexity, sign system, printed word, media image, semantic differential, factor analysis

Abstract

Categorization as one of the leading mechanisms of cognitive activity, which is also manifested in personality cognition of another person is discussed. The results of the study of the cognitive complexity of consciousness in the field of social perception in adult active Internet users are presented. It has been empirically proven that it is significantly lower than that of those who like traditional reading from paper. An explanation is offered to the fixed categorization simplification through the features of the media image as the leading unit for coding Internet information.

Author Biography

  • Helen I. Medvedskaya, Brest State A. S. Pushkin University, 21 Kasmanaŭtaŭ Boulevard, Brest 224016, Belarus

    PhD (psychology), docent; associate professor at the department of psychology, psycho-educational faculty

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Published

2019-06-26

Issue

No. 2 (2019): Journal of the Belarusian State University. Philosophy and Psychology

Section

Social Psychology

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How to Cite

[1]
Medvedskaya, H.I. 2019. Specifics of categorization in the field of social perception in active Internet users. Journal of the Belarusian State University. Philosophy and Psychology. 2 (Jun. 2019), 108–114.