Employee journey maps using for management strategy development in a cross-cultural environment (the example of the cultures of Belarus and Kazakhstan)

Authors

  • Ilya I. Uhlianitsa Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Keywords:

corporate culture, management practices, employee experience, intercultural exchange in business

Abstract

The article illustrates the research of the formation and modification of management practice when carrying out an activity in a cross-cultural environment. This issue is important due to the possible degradation of the measures of business effectiveness in intercultural exchange situations. The article substantiates the comparison of employee journey maps use for management practices adaptation to different cultural characteristics using the example of the cultures of Belarus and Kazakhstan.

Author Biography

  • Ilya I. Uhlianitsa, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    postgraduate student of the department of cultural studies, faculty of social and cultural communication

References

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  6. Isak FI, Remes EF. The relationship between culture and strategy – a managerial perspective approach. Studia Universitatis «Vasile Goldis» Arad. Economics Series. 2018 [cited 2021 July 16];28(3):76–85. Available from: https://sciendo.com/pdf/10.2478/ sues-2018-0016.

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Published

2022-03-22

Issue

No. 1 (2022): Person in the socio-cultural dimension

Section

Cultural Industries

How to Cite

[1]
Uhlianitsa, I.I. 2022. Employee journey maps using for management strategy development in a cross-cultural environment (the example of the cultures of Belarus and Kazakhstan). Human in the Socio-Cultural Dimension. 1 (Mar. 2022), 64–70.