Traditional media vs internet-resources: directions of transformation of the national information field

Authors

  • Alexander V. Postalovsky Center of Sociological and Political Studues of the Belarusian State University, 25 Acadjemichnaja Street, Minsk 220072, Belarus

Keywords:

national information field, mass media, transformation, means of network virtual media communication, internet, media convergence

Abstract

The article is devoted to the sociological study of the specifics and specifics of the transformation of the national information field. On the basis of many years of empirical data (2003–2015), a structure and a specific alignment of the information field segments (television, radio, newspapers, the Internet, virtual media media), formed at the present time. The place and role of each segment of the national information field in the structure of priorities of the mass audience is determined. The main trends in the development of the information field (mediaconvergence) are revealed. An analysis of the thirteen-year dynamics of the results of sociological monitoring makes it possible to propose a scientific and theoretical hypothesis regarding the further functioning of the means of the national media system in modern conditions. The result of the analysis of actual theoretical concepts in the sociology of the media (E. Toffler, M. Castells, M. McLuhan) and longstanding empirical sociodynamics is the formation of a forecast for further potential directions of the structural transformation of the national information field.

Author Biography

  • Alexander V. Postalovsky, Center of Sociological and Political Studues of the Belarusian State University, 25 Acadjemichnaja Street, Minsk 220072, Belarus

    PhD (sociology); researcher

References

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Published

2019-03-12

Issue

No. 4 (2017): Journal of the Belarusian State University. Sociology

Section

From the Working Table of a Sociologist

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How to Cite

[1]
Postalovsky, A.V. 2019. Traditional media vs internet-resources: directions of transformation of the national information field. Journal of the Belarusian State University. Sociology. 4 (Mar. 2019), 123–132.