Modern risks of erosion of subjective identity of a person in the virtualised internet-space

Abstract

The idea is substantiated that the paradigm of social development is currently changing: bourgeois postmodernism is being replaced by working-class technocratism. The formation of the cultural paradigm of the new technocracy is due to the fact that the picture of the world of modern man is based on everyday life organised by the widespread use of computer technology. It is noted that programmers managing computer devices and networks are becoming new elites. The article analyses the current risks of erosion of the subjective identity of a person in the Internet space: the presence of a virtualised another subject as an imaginary opponent; the creation of an individualised information space around an Internet user; the establishment of an idealised «communication» with a gadget; the formation of dopamine addiction. It is concluded that modern man-made civilisation conceals not only the threat of loss of real self-awareness and self-identification of the individual, but also the threat of deformation of the value-normative foundations of society, i.e. culture, through real and potential manipulation of public consciousness on the Internet.