Formation of a monitoring system for trend signals in the organisation of the marketing information support process

Authors

Keywords:

trend signal, trend, sources of information, marketing research, procedure for selecting experts, visualisation, monitoring system, information support

Abstract

Changes in the competitive field and the speed of the course of events orient market players to the need to search for trend signals and analyse trends. Relevant methods are the monitoring of secondary resources, expert methods and the using models to reflect the qualitative and quantitative research results and trend analysis.

Author Biography

  • Eduard G. Churlei, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

    PhD (economics), docent; associate professor at the department of international management, faculty of economics

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Published

2021-07-30

Issue

No. 1 (2021): Journal of the Belarusian State University. Economics

Section

M. Business Administration • Business Economics • Marketing • Accounting • Perso

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How to Cite

[1]
Churlei, .E.G. 2021. Formation of a monitoring system for trend signals in the organisation of the marketing information support process. Journal of the Belarusian State University. Economics. 1 (Jul. 2021), 69–85.