Formation of a marketing metrics system based on the CASCA2DE model

Authors

  • Eduard G. Churlei Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

Keywords:

metric, metrics system, CASCA2DE model, quantitative assessment, information audit, operating environment, 5W2H method

Abstract

The use of a systems approach in the company’s marketing activities requires the introduction of quantitative assessments, which is due to the increasing flows of information. It is advisable to build marketing metrics systems after the completion of an information audit. The development of a marketing metrics system based on the CASCA2DE model takes into account the tasks of various customers and users, resource provision and storage formats of data.

Author Biography

  • Eduard G. Churlei, Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

    Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

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Published

2025-07-07

Issue

No. 1 (2025): Journal of the Belarusian State University. Economics

Section

M. Business Administration • Business Economics • Marketing • Accounting • Perso

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Copyright (c) 2025 Journal of the Belarusian State University. Economics

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How to Cite

Formation of a marketing metrics system based on the CASCA2DE model. (2025). Journal of the Belarusian State University. Economics, 1, 57-70. https://journals.bsu.by/index.php/economy/article/view/6641