Features of digital marketing

  • Tatiana D. Kolodnik Belarusian State University of Physical Culture, 105 Pieramožcaŭ Avenue, Minsk 220020, Belarus https://orcid.org/0000-0003-0627-4742

Abstract

This author explores the features of digital marketing. The article analyses the impact of digitalisation on the formation of digital marketing channels and tools, transferred as IT infrastructure and network technologies. The article provides a view on the organisation of complex events and discusses trends in the development of digital marketing.

Author Biography

Tatiana D. Kolodnik, Belarusian State University of Physical Culture, 105 Pieramožcaŭ Avenue, Minsk 220020, Belarus

senior lecturer at the department of tourism and hospitality management, Institute of sports and tourism management

References

  1. Trofimov VV, editor. Informatsionnye sistemy i tekhnologii v ekonomike i upravlenii [Information systems and technologies in economics and management]. Moscow: Vysshee obrazovanie; 2006. 480 p. Russian.
  2. Kozyrev AA. Informatsionnye tekhnologii v ekonomike i upravlenii [Information technologies in economics and management]. Saint Petersburg: Izdatel’stvo V. A. Mikhailova; 2000. 360 p. Russian.
  3. Golovenchik GG. Tsifrovizatsiya belorusskoi ekonomiki v sovremennykh usloviyakh globaliza­tsii [Digitalisation of the Belarusian economy in modern conditions of globalisation]. Minsk: Izdatel’skii tsentr Belorusskogo gosudarstvennogo universiteta; 2019. 257 p. Russian.
  4. Kotler Ph, Armstrong G. Marketing an introduction. New Jersey: Prentice-Hall Inc.; 1987. 595 p. Russian edition: Kotler Ph. Osnovy marketinga. Kratkii kurs. Bobrov WB, translator; Pen’kova EM, editor. Moscow: VIL’YAMS; 2007. 656 p.
  5. Danko TP, Kitova OV. [Questions of digital marketing development]. Problemy marketinga. Logistika. 2018;62(12):261–265. Russian.
  6. Andreeva OD, Abramova AN, Kukharenko EG. [Development of the use of digital marketing in the economy]. Russian Foreign Economic Journal. 2015;4:24–41. Russian.
  7. Virin FYu. Internet-marketing: polnyi sbornik prakticheskikh instrumentov [Internet marketing: a complete collection of practical tools]. Moscow: Eksmo; 2010. 224 p. Russian.
  8. Kashin AL. [Features of modern digital marketing tools]. International journal of applied sciences and technologies «Integral». 2018;2:65–67. Russian.
  9. Malyutin D. [7 mandatory elements of a digital strategy]. Executive.ru [Internet]. 2017 [cited 2020 September 10]. Available from: https://www.e-xecutive.ru/management/marketing/1986286-7-obyazatelnyh-elementov-digital-strategii. Russian.
  10. Seliverstov AS, Mitrofanov DE, Butskaya AA, Evstratov AD, Nikolaeva KА. [Digital marketing: what is it?]. Molodoi uchenyi [Internet]. 2017 [cited 2020 September 10];6(140):289–291. Available from: https://moluch.ru/archive/140/39450. Russian.
  11. Benevskaya AA, Nikishenko DV, Raskina SA. [The importance of digital marketing for business] [Internet]. In: Skorikova EN, editor. Nauka. Obrazovanie. Innovatsii. Sbornik nauchnykh trudov po materialam XIV Mezhdunarodnoi nauchno-prakticheskoi konferentsii; 13 yanvarya 2020 g.; Anapa, Rossiya [The science. Education. Innovation. Collection of scientific papers based on the materials of the 14th International scientific and practical conference; 2020 January 13; Anapa, Russia]. Anapa: Nauchno-issledovatel’skii tsentr ekonomicheskikh i sotsial’nykh protsessov v Yuzhnom federal’nom okruge; 2020 [cited 2020 September 10]. p. 7–12. Available from: https://innova-science.ru/wp-content/uploads/2020/01/sbornik-nauchnyh-trudov-13.01.2020-noi-14.pdf. Russian.
Published
2021-07-30
Keywords: digitalisation, digital marketing, IT infrastructure and network technologies, digital marketing channels, digital marketing tools, digital marketing events
How to Cite
Kolodnik, T. D. (2021). Features of digital marketing. Journal of the Belarusian State University. Economics, 1, 100-108. Retrieved from https://journals.bsu.by/index.php/economy/article/view/3410
Section
O. Economic Development, Innovation, Technological Change, and Growth