Features of digital marketing

  • Tatiana D. Kolodnik Belarusian State University of Physical Culture, 105 Pieramožcaŭ Avenue, Minsk 220020, Belarus https://orcid.org/0000-0003-0627-4742

Abstract

This author explores the features of digital marketing. The article analyses the impact of digitalisation on the formation of digital marketing channels and tools, transferred as IT infrastructure and network technologies. The article provides a view on the organisation of complex events and discusses trends in the development of digital marketing.

Author Biography

Tatiana D. Kolodnik, Belarusian State University of Physical Culture, 105 Pieramožcaŭ Avenue, Minsk 220020, Belarus

senior lecturer at the department of tourism and hospitality management, Institute of sports and tourism management

References

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Published
2021-07-30
Keywords: digitalisation, digital marketing, IT infrastructure and network technologies, digital marketing channels, digital marketing tools, digital marketing events
How to Cite
Kolodnik, T. D. (2021). Features of digital marketing. Journal of the Belarusian State University. Economics, 1, 100-108. Retrieved from https://journals.bsu.by/index.php/economy/article/view/3410
Issue
No 1 (2021): Journal of the Belarusian State University. Economics
Section
O. Economic Development, Innovation, Technological Change, and Growth

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