Коммуникативное поведение человека: производство и обработка сообщений в фокусе западных исследований
Аннотация
В обзоре литературы сопоставляются российский и западный взгляды на коммуникативное поведение человека. В то время как российские исследователи опираются преимущественно на лингвистику и культурологию, западные ученые используют данные коммуникативистики, медиалогии, риторики, когнитивных наук, психофизиологии, эволюционной психологии и биологии. Впервые в русскоязычном научном пространстве комплексно рассматриваются ключевые западные подходы, теории и модели, описывающие структурные компоненты феномена производства и обработки сообщений человеком. Предлагается рабочее определение коммуникативного поведения человека, основанное на западной традиции. Обсуждается применение западных концепций в рамках фундаментальных и прикладных исследований: особое внимание уделяется вопросам повышения эффективности убеждающей и массовой коммуникации, оптимизации медиасообщений, тренировки коммуникативной компетентности. В завершение очерчиваются два теоретических пробела западной традиции и указываются способы их восполнения.
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