Human communicative behaviour: message production and processing in the focus of Western research
Abstract
In the literature review, the author contrasts Russian and Western views on human communicative behaviour. While Russian researchers rely mainly on linguistics and cultural studies, Western scientists base their frameworks on the advancements of communication science, media studies, rhetoric, cognitive sciences, evolutionary psychology, and biology. For the first time in the Russianspeaking scientific community, the author presents a more or less comprehensive review of the most prominent Western approaches, theories, and models, describing the structural components of the phenomenon, which are human message processing and production. The author also suggests a working definition of human communicative behaviour under the Western research tradition to overcome its lack of conceptualisation of the phenomenon. The article discusses the application of the Western frameworks for fundamental and applied research. The author draws special attention to how to make persuasive and mass communication more efficient, how to optimise media messages, and how to train communicative competence. Finally, the article outlines two theoretical gaps in the Western tradition and indicates the ways to fill them.
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