Convergence through the eyes of managers and employees of Belarusian media: on materials of the expert survey
Keywords:
journalism, convergence, expert survey, social networks, user contentAbstract
The results of the expert survey among mass media chief and deputy editors, heads of departments and experienced Belarusian media journalists are considered in this article. In all, 51 respondents were interviewed in November 2018. The studied subjects are: the way media convergence is perceived and undergoing changes in mass media and in the work of journalists due to the rapid development of new technology. It is inferred from the analysed responses that respondents see the importance of content placement options and providing special training in professional work in the Internet. The analysis of the results of the survey indicates the ever-growing attention of Belarusian media managers towards the information placed in social media, through which brand recognition and growth in the number of subscribers is brought. The value of the research results lies in reconsidering the paradigm of education and recognising the vital importance of specialisttraining programmes aimed at designing digital era journalists. Respectively, web-journalists and social media editors are in exceptional demand nowadays.
References
- Kallioma LA. Adaptation of the journalistic team to work in conditions of convergence [dissertation abstract] [Internet]. [Cited 2018 April 25]. Available from: http://www.journ.msu.ru/downloads/2016/Kallioma%20L.A.pdf. Russian.
- Baranova EA. Osobennosti razvitiya gazetnykh redaktsii v usloviyakh mediakonvergentsii [Features of development of newspaper editions in the conditions of media convergence] [dissertation abstract]. Moscow: Vuzovskii uchebnik; 2011. 25 p. Russian.
- Oleshko EV. Konvergentnaya zhurnalistika: professional’naya kul’tura sub’ektov informatsionnoi deyatel’nosti [Convergent journalism: professional culture of subjects of information activity]. 2nd edition. Moscow: Flinta; 2016. 128 p. Co-published by the Publishing House of the Ural Federal University. Russian.
- Ponomarev KA. Educational model of multimedia edition [Internet]. [Cited 2018 April 25]. Available from: https://cyberleninka.ru/article/n/uchebnaya-model-multimediynoy-redaktsii. Russian.
- Shcherbakova AM. Media engagement with online audience (based on the website vedomosti.ru). In: Misonzhnikov BYa, editor. Current periodicals in the context of communication processes. The multimedia potential of journalism. № 1 (10). Saint Petersburg: Saint Petersburg State University; 2016. p. 93–98. Co-published by the «Scool of Journalism and Mass Communication». Russian.
- Baranova EA. Novye realii razvitiya redaktsii, ili Chto takoe gazetnaya konvergentsiya [New realities of editorial development, or what is newspaper convergence]. Moscow: Vuzovskii uchebnik; 2016. 187 p. Co-published by the INFRA-M. Russian.
Downloads
Published
Issue
Section
License
The authors who are published in this journal agree to the following:
- The authors retain copyright on the work and provide the journal with the right of first publication of the work on condition of license Creative Commons Attribution-NonCommercial. 4.0 International (CC BY-NC 4.0).
- The authors retain the right to enter into certain contractual agreements relating to the non-exclusive distribution of the published version of the work (e.g. post it on the institutional repository, publication in the book), with the reference to its original publication in this journal.
- The authors have the right to post their work on the Internet (e.g. on the institutional store or personal website) prior to and during the review process, conducted by the journal, as this may lead to a productive discussion and a large number of references to this work. (See The Effect of Open Access.)
