Problems of evaluating the reach and engagement of the internet resources

Authors

Keywords:

digital journalism, convergence, local media, news production, digital technology, reach, engagement, audience

Abstract

The present article is key indicators that measure the reach and engagement of an online media audience. Various approaches to understanding the performance of media in a digital environment are explored. The empirical research base is based on the websites of the regional media of the Republic of Belarus, their communities on the most popular social networks, as well as channels on the YouTube platform. The hypothesis of the study is that the effectiveness of media in a digital environment cannot be evaluated solely on the basis of their total number of unique website visitors and the total number of subscribers to social networks. The article also proves the fact that the format and agenda of digital media directly depend on social networks, recommendation services and search engines.

Author Biography

  • Aleksandr A. Hradziushka, Belarusian State University, Niezaliežnasci Avenue, 4, 220030, Minsk, Belarus

    PhD (philology), docent; associate professor at the department of periodical press and web-journalism, faculty of journalism.

References

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Published

2020-11-05

Issue

No. 2 (2020): Journal of the Belarusian State University. Journalism and Pedagogics

Section

Contemporary Media Communications and Communication Technologies

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How to Cite

[1]
Hradziushka, A.A. 2020. Problems of evaluating the reach and engagement of the internet resources. Journal of the Belarusian State University. Journalism. 2 (Nov. 2020), 87–93.