The role of the mass media in the formation of the country’s tourism image

  • Song Jiamei The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus

Abstract

The article deals with the concepts «the country image», «the country’s tourist image» and their connection and their relationship, explains the need for correction and formation of a favorable national tourist image, the role of media and social networks influence on tourism and the formation of the national tourist image, gives the importance of mass media in promoting tourism. It shows examples of both successful and less successful strategies for promoting the tourist image, and addresses attempts of creating Chinese tourist image. The research objective consists in theoretical justification and revealing the close connection between the formation of the tourist image and the mass media.

Author Biography

Song Jiamei, The Institute of Journalism, Belarusian State University, 9 Kal’varyjskaja Street, Minsk 220004, Belarus

postgraduate student at the department of communication technology

References

  1. Morgan N., Prichard A. Reklama v turizme i otdykhe [Advertising in Tourism and Leisure]. Moscow : Unity-Dana, 2004 (in Russ.).
  2. Pankrukhin A. [National marketing]. URL: https-www-marketologi-ru-publikatsii-stati-marketing-strany/ (date of access: 12.11.2017) (in Russ.).
  3. Taranova J. V. [Tourist image of the country]. In: Imidzh gosudarstva/regiona: sovremennye podkhody: novye idei v teorii i praktike kommunikatsii [The image of a state/region: modern approaches: new ideas in communication theory and practice] : collect. of sci. works. Saint Petersburg : Roza mira, 2009. Vol. 3. P. 235–241 (in Russ.).
  4. Hongmei Zh., Liping C., The country image and the destination image: the similarity and difference between their concepts and the possibility of their unification. Sci. j. about tourism. 2011. 26 (9). P. 12–28 (in Chin.).
  5. Kostyuchky A. [Show Yourself … The problems of the formation of a favorable of the international tourist image of Belarus]. Belaruskaja dumka [Belarus. thought]. 2011. No. 2. P. 113–118 (in Russ.).
  6. Dzeloshinkii I. M. CMI, vlast’ i grazhdanskoe obshchestvo v regione [The media, the government and civil society in the region]. Moscow : Pulse, 2002 (in Russ.).
  7. Kara-Murza C. G. Manipulyatsiya soznaniem [Manipulation of consciousness]. Moscow : Algoritm, 2017 (in Russ.).
  8. Durowich A. P. Marketing v turizme [Marketing in tourism]. 6 th ed., stereotip. Minsk : Novoe znanie, 2006 (in Russ.).
  9. [From 2008 to 2022 the Olympics becomes a new point for observing the world behind China]. URL: http://russian.
  10. china.org.cn/exclusive/txt/2015-03/26/content_35160455.htm (date of access: 12.11.2017) (in Russ.).
  11. [Cinema promotes the development of tourism]. URL: http://atlasmap.ru/index.php/arctic/187261 (date of access:
  12. 11.2017) (in Russ.).
  13. [Xu Zhen – the way from an amateur theater to the most cash director]. URL: https://russian.rt.com/article/117123 (date of access: 12.11.2017) (in Russ.).
  14. Xuejiao L. [The movie «Lost in Thailand» is rapidly promoting the development of tourism in Thailand]. URL: http://roll.sohu.com/20121226/n361589081.shtm (date of access: 12.11.2017) (in Chin.).
  15. Chen C. [Thanks to the movie «Lost in Thailand», the Prime Minister of Thailand Yingluck Shinawatra met in his residence with the Director Xu Zheng]. URL: http://ent.qq.com/a/20130319/000132.htm (date of access: 12.11.2017)
  16. (in Chin.).
  17. Wirth O. V., Karasev I. E. [Movie tourism as a promising type of cultural and educational tourism]. Istoriya, kulʼtura, ekonomika Urala i Zauralʼya [History of the culture of Ural and Ural region] : collect of art. Int. sci. conf. (Khanty – Mansiysk, 12–13 Novemb., 2015). Khanty –Mansiysk, 2015. P. 178–179 (in Russ.).
  18. [China received 4.1 billion domestic and foreign tourists in 2015]. CRL online. URL: http://russian.cri.cn/1975/2016/01/22/1s572365.htm (date of access: 12.11.2017) (in Russ.).
  19. Zhang X. [Achievement of the tourism industry of China]. URL: http://travel.people.com.cn/n1/2016/0518/c41570-28359395.html?from=singlemessage&isappinstalled=0 (date of access: 12.11.2017) (in Chin.).
Published
2019-03-30
Keywords: image, the country image, the tourism image, mass media
How to Cite
Jiamei, S. (2019). The role of the mass media in the formation of the country’s tourism image. Journal of the Belarusian State University. Journalism, 1, 63-69. Retrieved from https://journals.bsu.by/index.php/journalism/article/view/2374
Issue
No 1 (2018): Journal of the Belarusian State University. Journalism and Pedagogics
Section
Modelling the Media Image

The authors who are published in this journal agree to the following:

  1. The authors retain copyright on the work and provide the journal with the right of first publication of the work on condition of license Creative Commons Attribution-NonCommercial. 4.0 International (CC BY-NC 4.0).
  2. The authors retain the right to enter into certain contractual agreements relating to the non-exclusive distribution of the published version of the work (e.g. post it on the institutional repository, publication in the book), with the reference to its original publication in this journal.
  3. The authors have the right to post their work on the Internet (e.g. on the institutional store or personal website) prior to and during the review process, conducted by the journal, as this may lead to a productive discussion and a large number of references to this work. (See The Effect of Open Access.)