The brand communication of Сhinese companies in the media sphere of Belarus (on the example of Huawei)

  • Buride Buride Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Abstract

The purpose of the article is to identify and explore the characteristics of brand communication of the company Huawei in Belarus. For this reason the author analyzes the content (amount of mentions, quality characteristics) that is connected with this topic. The subject of the research is brand communication of the company Huawei in the media. The article contains information about the representation of the Huawei brand in the Belarusian media during the decade – from 2007 to 2017. The highlighted stages reflect the features of the spreading information about the Huawei brand. The obtained results have practical importance, on the one hand, for the further analysis of such a brand communication platform as media, on the other – for optimizing the activities of other Chinese companies working in Belarus today.

Author Biography

Buride Buride, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

postgraduate student at the department of medialogy

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Published
2019-04-11
Keywords: brand, mass media, media sphere, transnational companies, brand communication
How to Cite
Buride, B. (2019). The brand communication of Сhinese companies in the media sphere of Belarus (on the example of Huawei). Journal of the Belarusian State University. Journalism, 1, 94-101. Retrieved from https://journals.bsu.by/index.php/journalism/article/view/2407
Issue
No 1 (2019): Journal of the Belarusian State University. Journalism and Pedagogics
Section
Theory and Practice of Foreign Mass Media

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