Redesign of the newspaper «Gomel’skie vedomosti»: from modernising of architectonics to publishing a new type
Abstract
The article examines the typology of newspapers in terms of content and design. The significance of the newspaper’s slogan as a defining factor of architectonics is noted. Using the example of the newspaper «Gomel’skie vedomosti», we consider the process and result of the publication’s redesign. The relevance of the article is due to the need for a theoretical description and scientific justification of the redesign of newspapers. The author solved the following tasks: defining the concept of the newspaper, formulating the guiding idea, creating a logo and a system for announcing publications of the issue, design of the main text and title complex, features of illustration, as well as the principles and schemes of layout of strips and spreads. The research suggests new approaches to the issue of newspaper typology.
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