Brand as an object of modern social and humanitarian knowledge
Abstract
The brand as an object of social and humanitarian knowledge is investigated. The importance of interdisciplinary research at the present stage of the development of science is considered. Analysed scientific research of the «brand» phenomenon. Highlighted scientific disciplines, the object of research of which is the brand. Revealed modern brand research in philology and journalism. The reasons for the interdisciplinary nature of modern brand research are identified. The practical significance of the work consists in systematisation and generalisation of theoretical views on the brand that have developed today in different disciplines of the social and humanitarian cycle.
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