Interaction of Belarusian mass media with the audience
Abstract
The article presents the results of a survey of Belarusian journalists from 25 republican and regional media, the purpose of which was to study the forms of interaction between editorial offices and the target audience. The author comes to the conclusion that in order to communicate with the audience, Belarusian journalists turn to the modern possibilities of the Internet and social media, however, they still perceive users mainly as a source of information, editorial offices resort to a diverse set of channels and forms of interaction, but do not fully use important interactive feedback tools, underestimate the importance of responding to audience inquiries and the degree of trust in the media, regularly encounter discontent and misunderstanding from information consumers.
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