Interaction of Belarusian mass media with the audience

Abstract

The article presents the results of a survey of Belarusian journalists from 25 republican and regional media, the purpose of which was to study the forms of interaction between editorial offices and the target audience. The author comes to the conclusion that in order to communicate with the audience, Belarusian journalists turn to the modern possibilities of the Internet and social media, however, they still perceive users mainly as a source of information, editorial offices resort to a diverse set of channels and forms of interaction, but do not fully use important interactive feedback tools, underestimate the importance of responding to audience inquiries and the degree of trust in the media, regularly encounter discontent and misunderstanding from information consumers.

Author Biography

Anastasia D. Boreyko, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

senior lecturer at the department of medialogy, faculty of journalism

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Published
2021-04-09
Keywords: interaction with the audience, feedback, Belarusian media, interactivity, forms of working with the audience, media and audience
How to Cite
Boreyko, A. D. (2021). Interaction of Belarusian mass media with the audience. Journal of the Belarusian State University. Journalism, 1, 35-42. Retrieved from https://journals.bsu.by/index.php/journalism/article/view/3569