Specificity of representation of Сhinese cultural identity in Russian language Internet videos (on example YouTube channels «CCTV Russkii» and «CGTN na russkom»)

Abstract

Currently, Internet video is one of the means of intercultural cross­border communication. In this context, it is important for media professionals to understand the characteristics of foreign audiences. The author of the study analyzed 200 popular Russian language videos on YouTube channels «CCTV Russkii» and «CGTN na russkom», and made conclusions about promising areas of work for the media.

Author Biography

Cai Peiyan, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

postgraduate student at the department of television and radio broadcasting, faculty of journalism.

References

  1. Zhang Wei. [Improve the national cultural soft power and enhance the international influence of Chinese culture]. Neijiang Science and Technology. 2013;34(11):102–103. Chinese.
  2. Liu Yang. [Opportunities and challenges of the Communist party of China’s overseas communication in the era of short video]. External Communication. 2018;8:18–20. DOI: CNKI:SUN:DWDC.0.2018-07-007. Chinese.
  3. Sun Yingchun. [Introduction to intercultural communication]. Beijing: Peking University Press; 2008. 64 р. Chinese.
  4. Yin Jun, Dai Jing. [Cross-media management]. Sichuan: Sichuan University Press; 2006. 34 р. Chinese
Published
2021-04-09
Keywords: internet video, intercultural communication, national identity, cultural identity
How to Cite
Peiyan, C. (2021). Specificity of representation of Сhinese cultural identity in Russian language Internet videos (on example YouTube channels «CCTV Russkii» and «CGTN na russkom»). Journal of the Belarusian State University. Journalism, 1, 43-47. Retrieved from https://journals.bsu.by/index.php/journalism/article/view/3597