Features of the interaction between the radio station and the audience in the context of the transformation of radio broadcasting

  • Anna L. Lebedeva Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

Abstract

The qualitative characteristics of the modern radio audience, as well as the main trends that have emerged in the relationship radio broadcaster – listener are considered. The relevance of the study is due to the transformation of radio broadcasting under the influence of digitalisation and convergence processes, the emergence of multimedia and such characteristics as transboundary and interactivity.

Author Biography

Anna L. Lebedeva, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

senior lecturer at the department of television and radio broadcasting, faculty of journalism

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Published
2022-03-23
Keywords: audience, broadcasting, radio station, multimedia, interactivity, transboundary, dialogisation
How to Cite
Lebedeva, A. L. (2022). Features of the interaction between the radio station and the audience in the context of the transformation of radio broadcasting. Journal of the Belarusian State University. Journalism, 1, 49-55. Retrieved from https://journals.bsu.by/index.php/journalism/article/view/4389
Issue
No 1 (2022): Journal of the Belarusian State University. Journalism
Section
Audiovisual Journalism

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