he addresser – addresse speech dichotomy in the content of the Belarusian video hosting segment
Abstract
The article examines the issues of addresser – addresse correlation in television and video blog discourse on the example of author’s programmes. A qualitative and quantitative analysis of video products in terms of the implementation of communicative function in the interaction between addresser and addressee is carried out. It is established that the rapid development of Internet technologies, the emergence of new groups of communication channels on video hosting led to a radical transformation of the traditional communication process at two levels – functional and signifying.
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